COMMUNICATIONS OFFICER

The Communications Officer will collaborate effectively with colleagues to ensure that all outgoing content – online and offline – aligns with Animal Equality’s organisational brand and values.

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You will be responsible for handling video production, website content creation, organic reach and SEO, as well as day-to-day community engagement on Animal Equality UK’s social media platforms. The successful candidate will be expected to work closely with all departments, particularly Marketing and Campaigns, to further Animal Equality’s life-saving work and impact for animals.
 

MAIN RESPONSIBILITIES:

 

• Engaging  with  online  audiences,  building and  captivating  new  audiences  using  a multi-channel approach.

• Developing social media content that appeals to, and reflects, varying communities within society.

• Responding to supporter queries and comments on social media in a timely manner.

• Producing video content, ensuring the production of compelling videos to engage relevant stakeholders.

• Acting as a brand guardian, supporting colleagues to develop written content for a range of platforms, online and offline, ensuring consistency and compliance with existing brand guidelines at all times.

• Keeping up-to-date with the latest news releases and trends, developing relevant, topical content that creates momentum and captures the attention of the UK public.

• Identifying trends and opportunities to reach a broader audience and encourage meaningful engagement.

• Enhancing awareness, delivering content strategies that support growth, promote our brand effectively and increase awareness of the issues faced by farmed animals.

• Supporting income generation - with guidance from the Marketing and Communications Manager, generating income and support philanthropic activities by implementing digital communication strategies to attract potential donors.

• Generating interesting written and visual content for our website in the form of blogs, videos, infographics, petitions, campaign pages and more.

• Tracking progress and impact, tracking and analysing Animal Equality’s social media pages, producing regular reports and recommendations.

• SEO: execute Animal Equality’s SEO strategy, using keywords and creative techniques to encourage novel audiences to engage with our content digitally.

 

ABOUT YOU:

 

• Outstanding written communication skills with strong storytelling skills

• Minimum of one year of related experience

• Keen interest in digital trends and developments, ideally with hands-on experience with varying social media platforms and scheduling tools such as Hootsuite

• Some prior knowledge of and/or familiarity with Google Analytics, Wordpress, and SEO techniques such as keyword research.

• Experience with digital technology and editing software (e.g. Avid Media Composer, Lightworks, Premiere, After Effects, or Final Cut), motion graphics and Adobe Photoshop would be an advantage

• Demonstrable experience as a video editor would be highly advantageous

• Proven success in growing online communities, building brand awareness, engaging audiences and driving traffic

• Thorough knowledge of farmed animal issues.

• Highly professional manner

• Sincere commitment to the mission, values and objectives of Animal Equality, including fully subscribing to the philosophical belief that animals should not be treated as resources for human consumption (this is a genuine occupational requirement, as defined by the Equalities Act 2010). [Please note that food or drink purchased for work events must be vegan, with reimbursement from the charity only provided for vegan products.]

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Please note that the successful candidate must be resident in Great Britain and have the right to work in the United Kingdom. Animal Equality UK cannot sponsor visa applications and thus individuals who cannot demonstrate their eligibility to work in the United Kingdom at the time of their application will not be considered.

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WHAT NEXT?

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Register your interest by emailing register@mgssassociates.com with an up to date CV (or otherwise including a link to your online professional profile, such as LinkedIn) or submit your CV here. Alternatively, you can call 020 3951 7630 to speak to our partner search & selection consultants if you would like to find out more information.